A new study released today by ExactTarget found 58 percent of U.S. online consumers begin their day interacting with companies on email. The report, entitled “Digital Morning,” compared that with the 20 percent who start their day on search engines and 11 percent on Facebook.
It was not too long ago, that many articles exclaimed that social media would eclipse email as a primary form of communication. But, the latest study shows that the day is far off. Of course, ExactTarget is an email marketing company. They may not be the most unbiased source.